Privacy Policy

Depending on how you use the Website or communicate with us, we may collect the following categories of information.

We generally do not intend to collect PHI through public Website forms, unsecured email, or other general-contact channels. Please do not submit patient names, medical records, dates of birth, diagnoses, insurance details, treatment information, Social Security numbers, or other sensitive information through those channels.

We may use personal information to:

• Respond to questions, requests, demos, assessments, and consultation inquiries
• Evaluate potential client relationships and provide requested information about our services
• Schedule calls, meetings, consultations, or service-related communications
• Operate, maintain, secure, troubleshoot, and improve the Website and our services
• Understand Website use, measure marketing performance, and improve content and user experience
• Communicate about services, insights, educational resources, events, and offers, subject to applicable law and your communication preferences
• Maintain records, enforce agreements, protect our rights, prevent fraud or misuse, and comply with legal obligations
• Create aggregated or de-identified analytics that do not reasonably identify an individual
• Perform other activities disclosed at the time information is collected or with your consent

We use session technologies and similar tools to operate the Website, remember preferences, understand engagement, and improve performance. Tools currently in use on the Website include our first-party analytics (which store a random session identifier and page events — no patient data) and a third-party scheduling widget you see when you book a call, which is governed by that provider’s own privacy policy.

These technologies may collect information such as IP address, browser type, device identifiers, referring URLs, pages viewed, session duration, click activity, and approximate geographic location derived from an IP address.

You may control cookies through your browser settings. Disabling cookies may affect Website functionality.

We may disclose personal information to:

• Our employees, contractors, consultants, and affiliates who need the information to perform legitimate business functions
• Service providers that support Website hosting, analytics, CRM, email delivery, appointment scheduling, payment processing, security, communications, data storage, and other operational needs
• Professional advisors, including attorneys, accountants, insurers, and auditors
• Government authorities, regulators, law enforcement, courts, or other parties when required by law or reasonably necessary to protect rights, safety, property, or security
• A successor entity in connection with a merger, financing, acquisition, sale of assets, reorganization, bankruptcy, or similar business transaction
• Other parties with your consent or at your direction

We do not sell personal information for money. We do not knowingly use Website-submitted information to make decisions about an individual’s eligibility for healthcare, employment, insurance, housing, or credit.

Reactivate Patients may provide business and operational services to healthcare organizations. In some circumstances, we may receive, create, maintain, or transmit PHI on behalf of a covered entity or another business associate.

When Reactivate Patients acts as a business associate, our handling of PHI is governed by the applicable BAA, service agreement, and applicable law. Those agreements control to the extent they conflict with this Privacy Policy.

Website visitors, prospective clients, and clients should not submit PHI through public Website forms, unsecured email, or other channels that we have not expressly identified as secure and approved for PHI. If PHI is inadvertently sent through an unapproved channel, we may delete, return, or secure the information as appropriate and may ask the sender to use an approved method.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and legal records, resolve disputes, enforce agreements, meet legal obligations, and protect our rights.

Retention periods vary based on the nature of the information, the purpose of processing, contractual requirements, security needs, and legal obligations. When information is no longer needed, we will delete, anonymize, aggregate, or securely retain it in accordance with applicable law and our records-management practices.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system, website, transmission, or storage method is completely secure. We cannot guarantee absolute security of information transmitted to us or stored by us.

You are responsible for using appropriate safeguards when sending information, including avoiding the transmission of PHI or sensitive personal information through unsecured contact forms or email unless expressly authorized by us.

You may have the following choices regarding your information:

• Marketing emails: You may unsubscribe using the link included in our marketing emails or by contacting us.
• Cookies: You may manage cookies through browser settings and, where available, through our cookie-consent tool.
• Access, correction, or deletion: You may request access to, correction of, or deletion of personal information we maintain about you, subject to applicable law, identity verification, legal obligations, and permitted exceptions.
• Communication preferences: You may request that we update your email, phone, or marketing preferences.

To exercise these choices, contact us using the information in the “Contact Us” section below.

Depending on where you live and applicable law, you may have rights to request access to, correction of, deletion of, or information about our handling of your personal information. You may also have rights to opt out of certain processing, including targeted advertising, the sale of personal information, or certain profiling activities, where applicable.

To submit a privacy request, contact us at dee@pointblankstrategic.com with the subject line “Privacy Request.” We may need to verify your identity before acting on a request. Authorized agents may submit requests where permitted by law, subject to verification of the agent’s authority and the consumer’s identity.

We will not discriminate against you for exercising rights available under applicable privacy law.

The Website and Services are intended for business and professional audiences and are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, contact us so that we can take appropriate action.

The Website may link to third-party websites or services. We are not responsible for their privacy practices, content, security, or policies. Review the privacy policy of each third party before providing information or using its services.

The Website is operated in the United States. If you access the Website from outside the United States, you understand that your information may be collected, transferred to, processed, and stored in the United States or other locations where our service providers operate. Those locations may have privacy laws that differ from the laws of your country or jurisdiction.

We may update this Privacy Policy from time to time. The “Last Updated” date indicates when the policy was most recently revised. Any changes become effective when posted on the Website unless otherwise stated.

For questions, requests, or concerns about this Privacy Policy, contact:

Point Blank Strategic Marketing d/b/a Reactivate Patients
McKinney, TX 75069, United States
Privacy Email: dee@pointblankstrategic.com
General Email: dee@pointblankstrategic.com
Telephone: 1-865-383-8653